Want to implement a 'content first' strategy for your website, but don't know where to begin?

When using this service, we take your current website, look at your competitors' sites and perform deep keyword research based on your target audience and then, page by page, plan out the content that you, your team or a third party writer should produce for your website.

You will receive a page by page spreadsheet detailing:
  • title tag,
  • page type,
  • proposed URL structure,
  • primary keyword,
  • suggested word count,
  • traffic potential,
  • secondary keywords.
In addition, we'll include content creation guidelines and a content checklist. These are the same processes and documents that we use on our own websites. These can be given to your content writer as guidance for writing quality content for your site.

Our goal is for you to have the best content, without an excessive number or length articles (unnecessary cost and difficulty), that you actually have a good chance of ranking for within 12 months. We want to remove the friction around getting your best content online.

Note: for the purposes of this service, pages, collections, categories, landing pages and blog posts are 'a page'. If you only want blog posts, we can focus on that. If you are seeking new product pages, we can focus on those. By default we will provide a mix based on your best opportunities. 

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Not sure how many pages you need? No problem!

If you select (for example), 100 pages, but we can only find opportunities for 75 pages, we'll refund you the difference.

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